Friday, December 18, 2015

3D System's New Direction...

You probably have already seen this announcement.

Dear Cubify Customer,
We’re excited to announce that we will be focusing on serving our customers in the education and engineer’s desktop markets in the new year.What does this mean to you? Just a few changes on where to shop!
  • will be moving to, effective Jan. 31, 2016.
    Don't worry, you can continue to find printers, software, scanners, cartridges, and accessories for your 3D Systems devices, as well as support, at
  • Paid retail products like phone cases and jewelry will be discontinued.
    Free downloads will still be available for you to print at home.
  • The “Design Feed” and “My Shelf” cloud storage will be discontinued on Jan. 31, 2016.
    Until that time, your Cubify App will sync all models from “My Shelf" automatically to your local computer when you open your app, login, and go to the “My Shelf” tab. Alternatively, files may be directly downloaded from until Jan. 31, 2016.
We thank you for your continued support and patronage.
Team 3D Systems

I'm also sure that you have questions as to how this is going to affect consumers who purchased Cube 3D printers.  While I am NOT a 3D Systems employee, I have asked that very question of some 3D Systems employees and think it will have little real impact on us.

Based on my understanding, this decision does not affect the future of either the Cube 3 or the CubePro.  It basically is just a shift from consumer focused marketing to a greater emphasis on targeting education and business (desktop engineering).  I suspect that this will mean that retailers will not be selling the Cube3 and sales will be handled more directly or through 3D Systems reps.

Support should not be affected at all.

It is also interesting that the free downloads will still be made available.

One thing, I think, that will change is the way products are announced and released. The Cube 3, right now, is a solid 3D printer.  But, we all remember the issues that resulted from releasing it before it was ready.  We remember it and so does 3D Systems..  And, they are committed to never seeing that happen again.

For the first time, since I first saw the 1st Gen Cube, I have participated and, hopefully, will be participating in several new product Beta programs.  Products will no longer be released simply due to pressure of product announcements.  New products are in the pipeline that will benefit all of us.  But, don't expect to hear about them until 3D Systems is confident that we can use these products reliably.

The Nylon filament for the CubePro and Infinity supports for the Cube3 and CubePro are examples of products that have undergone that kind of testing before being put into our hands and they have both been solid additions to our 3D printing experience.

I think the new organizational direction is a good one for 3D Systems without materially affecting any of its current owners.  I will not only keep this blog alive for consumers; but, will be expanding the coverage of 3D products that enhance our Cube3 and CubePro experiences.

You may also see more articles about 3D in education... particularly as it relates to at-risk students.  I'll be involved in a pilot with autistic students soon.  I will want to share what we find with parents.

Lastly, I'm sure all of us will be looking at CES to see if there is any mention of previously announced products like the CubeJet, CeraJet, ChefJet and CocoJet 3D printers.   I don't need a delivery date; but, I would like to know which ones are still on the table.  There is something seductive about the concept of eating what you 3D print!  :)

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